11 Best Lead Generation Software

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Online lead generation software is a powerful engine that enables businesses to engage customers, boost their marketing campaigns, and build effective sales funnels. It eliminates the need to develop separate tools to send lead capturing emails, show website contact forms, track social media visits or conversions, and complete a range of other critical tasks.

To help you choose the right lead generation software, we have completed an overview of TOP 11 best lead generation tools. Note that this list isn’t a rating, so feel free to spend some time and familiarize yourself with different software systems.

What is a Lead and Lead Generation Process?

A lead is someone who has shown interest in website, product, or service. This is a person that, for example, has found profile on social media and decided to subscribe or visited website after getting an email. In fact, lead generation options are extremely diverse and depend on the marketing channels you use for business promotion.
Lead generation is the process of attracting new people to enrich customer database. Their contact details and other relevant information are added to a marketing software system or contact management tool to nurture the leads and convert them.

What is Lead Generation Funnel?

The lead generation funnel is a sequence of stages that allow businesses to nurture leads and turn them into paying customers. A quality lead generation funnel is impossible to build without advanced automation software that tailors marketing communications to each lead based on their personal attributes.
Here is a popular scheme used to illustrate the stages of the lead generation funnel.

Each step of this lead generation funnel makes a freshly acquired lead closer to becoming a customer of business.

• Awareness. Use SEO, paid ads, social media marketing, and content marketing to generate website traffic.
• All names. Include all potential leads to database.
• Engaged. Encourage users to interact with website (e.g. watch a webinar, subscribe to a newsletter, etc.) or social media to engage them and turn into leads.
• Prospect and recycled. Perform lead scoring of the collected leads to find out who you should focus on.
• Lead. Qualify the leads with high scores for further marketing. At this point of the funnel, the sales team usually starts working with leads.
• Recycled. Add leads that are still not ready to buy into recycled leads database and continue nurturing them with educational materials.
• Sales lead. Ask the account executive to evaluate if the person is a sales lead or needs additional nurturing.
• Opportunity. Continue engagement and opportunity marketing.
• Customer. Voila! You have turned a lead into a customer.

Of course, in reality, the lead generation funnel includes many other interconnected efforts. Luckily, they are easy to implement and integrate with the right marketing strategy and advanced marketing software.

TOP 11 Best Lead Generation Tools and Software

Plerdy

Plerdy is a multifunctional online tool for website promotion and optimization. It helps online businesses capture new leads, optimize their websites for search engines, and improve customer conversion. Website owners can collect leads by configuring custom pop-ups on their web pages. In addition, advanced SEO functionality helps to make a website more noticeable in search results, whereas heatmaps allow marketing and sales teams to fine-tune navigation.

Optinmonster

The Optinmonster system’s functionality helps capture new leads and turn website traffic into real sales leads and customers. This lead capture software offers different forms, including inline forms, floating bars, slide-in scroll boxes, etc. Such pop-ups are essential to enable website visitors to share their contact information quickly. Optinmonster also supports page-level targeting for lead segmentation.

Unbounce

Unbounce is renowned among many businesses as an easy-to-use custom landing page builder. It’s one of the most advanced drag-and-drop website building tools for SaaS, agencies, and e-commerce companies. This system also provides A/B testing functionality that allows you to make sure the created website really attracts users.

Leadpages

Leadpages is online software that promises to “turn clicks into customers” with the right landing website. You can publish first website pages in several minutes using conversion-optimized and responsive templates. Then take time to customize and test the website. Besides, this lead capture tool can show pop-ups, opt-in texts, and alert bars.

Really Good Emails

As the name of this lead generation tool implies, email marketing campaigns are its superpower. Really Good Emails offers hundreds of email templates divided into 7 main categories: Behavioral, Inaugural, Promotions, Miscellaneous, Industry, Punctual, and Enhancement. These types of emails can benefit all the stages of the lead generation funnel, from lead capture to nurturing or retargeting.

Hunter.io

This software is fully dedicated to emails. Its website includes an online search bar you can use to find the email of a specific person or domain. Hunter.io also provides a Chrome extension and supports email verification that saves you from wasting time on invalid email addresses.

AWeber

Among multiple features supported in AWeber, AI-powered smart email designer and landing pages builder are particularly useful to capture leads. Furthermore, you can try out automated newsletters tied to blog or other online resources to nurture engaged users.

Mixpanel

Mixpanel offers a bunch of professional dashboards for data comparison and analytics. You can segment target audience to see what behaviors lead to a specific goal. As a result, you will be able to model website visitors’ behavior based on needs. Show an ad if they encourage social media users to complete a purchase. Such CRO software is essential to launch a sales strategy that truly works.

Buzzsumo

This software helps your company see what content is trending online. You can use BuzzSumo to sharpen social media strategy. It shows the most high-performing posts, predicts viral hits, identifies influencers, and collects data based on geographic filtering. You can also view all the comments left by users and rapidly respond to them.

Datanyze

Datanyze people targeting enables you to determine key decision-makers in a specific company or organization. The tool generates a list of potential leads with their job position, location, company, and marketing tools currently used. As a result, you obtain a selection of high-quality leads that can benefit company.

Quora

Although Quora is known as a question-answer website that covers any social or business topic, it’s also helpful to generate B2B leads. You can either contact a company that posts on Quora directly or post yourself to get noticed. This strategy is effective to communicate directly with the company’s representatives without being too pushy.

Conclusion

As you can see, the selection of the best tools for lead generation and management is broad. First, such software helps you attract new customers through pop-up forms, emails, videos, social media, and other channels. After that, you can nurture the leads with useful content and quality user experience to turn them into buying customers.
With modern software, every stage of the sales funnel is easy to orchestrate and manage. It minimizes marketing chores and allows you to focus on building an effective marketing strategy.

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