Search engine optimization has already become crucial not only for large enterprises with substantial budgets, but also for startups, local, regional, and international companies. Some time ago, all products and services took their separate niches while now the market is overcrowded and the number of offers exceeds demand. Every time a new idea appears, hundreds of companies rush trying to make a profit on it. Outsourcing SEO Agency «Lemarbet» from Ukraine brings order out of this chaos. SEO is what makes companies different and helps them to get income even competing with numerous businesses that sell same products or services. The top of search results is a great way to reach your customers but to do that you need search engine optimization.
1Outsourcing of SEO Services
Lemarbet agency offers SEO services outsourcing for regional and local companies, large enterprises, and startups from Ukraine and other countries. SEO outsourcing comprises search optimization related services, including on-page and off-page optimization for a third party company, agency or customer. Website optimization is the best business development strategy and Lemarbet has proven to produce great results. Outsourcing SEO services for business is a great chance to return investment: the money you invest online will bring you higher sales, more orders, and customer requests. Ukranian outsourcing SEO agency «Lemarbet» offers complete promotion and technical support of websites. It takes a significant place among the market leaders and has impressive SEO case studies.
2What is the task of SEO Experts?
An SEO expert has good knowledge of online research methods that may be beneficial to customers. Working on a project, the SEO specialist relies on the latest online marketing tendencies, methods, and tools that can bring more visitors to a website. SEO is a continuous work, the success of which requires centralized efforts and resources. Search engine optimization is comprised of three levels: technical level when experts analyze the website structure and then define whether search systems may face some difficulties processing the content of your page. On-page optimization when, for example, the frequency of keywords and HTML tags usage is checked. Off-page optimization during which specialists, among other things, set backlinks. Therefore, if you lack time and experience to optimize the website, it would be more reasonable to hire an SEO company with optimization and promotion case studies.
3The Most Popular SEO Services
An SEO service agency helps companies to scale their business and as the result, they can offer a better service to their own customers. Here are our most popular SEO services:
On- and off-site optimization
The SEO services firm defines the main purpose of the website, its target audience, and completes the audit. After that, a search engine consultant studies the website topic, analyses and completes the list of keywords that will be used for optimization. Off-page optimization deals with all external website factors. Backlinks remain one of the strongest ranking factors, so they are crucial for a successful website.
4Creation of an SEO&PPC Strategy
Which goals are real? What should be achieved during search optimization? The main goals may involve growth of traffic, potential customers, and conversion while the partial goals include better ranking and high visibility.
5A Competition Analysis From an SEO Perspective
How does your website look if compared with your competitors? It’s important to take into account not only traditional competitors but also those in the top of search results. The Internet and offline markets sometimes are very different. Many business owners don’t know who competes with them in search results. Special SEO tools allow to analyze the online presence of competitors. This method can be extremely beneficial to your company in many respects. For example, a keywords research can reveal you the most popular search keywords of your competitors, and therefore, have better chances to win. Generally, the SEO competition analysis will give you the answers to the following questions:
Who gets the most visitors?
What are the keywords and revenue of your competitors?
What Google AdWords budget do they have?
Where do competitors have their backlinks?
How successful are your competitors thanks to their social media channels?
Do you have yet unknown competitors?
You can use the same keywords as your competitors do, both in organic and paid search. Or you can get access to the competitors’ links and improve your rating Different areas of the SEO competition analysis:
Rating and analysis of keywords
Google AdWords analysis
Social networks analysis
The competition analysis from the SEO perspective will give you much more than the opportunity to monitor your competitors’ activity. You can also take advantage of a detailed research, adding some know-how to your online strategy. An SEO specialist finds out how many users visit your competitors’ websites and defines which channels can be used to get visitors. After that, the one analyses which search queries are used and which are still not included into the list. The SEO expert studies the sources of links and places backlinks. The analysis of Google AdWords ads helps to clear up which keywords your direct competitors target in their AdWords campaigns and how the text of these ads looks like. Your statistics in social media is compared with your competitors’ rates and used to improve your own results.
6The SEO Audit and Technical Check of a Website
An SEO audit is the complex process aimed to define how well the website is optimized for search. SEO specialists check the technical structure of the website, various on- and off-page factors, productivity in social networks, and competitors’ positions. The SEO audit is supposed to optimize website visibility. It can be described as the measures taken to control a site quality. In other words, the current state of the website is assessed and compared with the standards of search engines. The process of the SEO audit depends on the website (its size and purpose) and different search engines requirements. The stage of analysis can reveal technical and structural problems of the website. We are talking about factors that can adversely affect website visibility. First of all, it is necessary to optimize meta tags. The next step, the change of navigation, is more complex. To find out how the technical structure works, SEO specialists check the website using search engine tools for webmasters (for example, Google Search Console). This way they can see if there are any error notifications about certain URLs.
Web Analytics (Google Analytics) gives an even better understanding of the quality of the website and its content. How much traffic does online presence currently give? What is the ratio of organic traffic to the rest of channels? How much traffic comes from direct access or social networks? What about a bounce rate? What is the difference between PC and mobile users behavior? Based on the analysis and data evaluation, a professional SEO consultant can define how far the website is from the desired goals and how to optimize it. For usability analysis a Plerdy click heatmap is used. Don’t rely on the website design and experience of your competitors. Every case is unique. The heatmap allows to track your potential user behavior. Hot areas of the map correspond to the frequency of clicks, so you can improve your website to meet customers’ tastes. The Buy button or ads are usually located in the hottest places, depending on what you want to achieve. If your website is convenient to users, conversion will increase. There are other types of websites with different features that need to be checked and evaluated. Here are some website examples:
SEO for online store
SEO for international website
Check and analysis of the website that was banned by Google (to find out the reasons)
Website or online store analysis before its launch
Analysis of a responsive version of the website.
According to Google, more than half of all search queries are made on mobile devices. Therefore, the website should also correctly display and work on smartphones. So the SEO experts will find out if there is a mobile version of the website and whether it is properly created and mobile optimized. However, responsive design alone doesn’t guarantee more smartphone users.
Everything starts from clarifying the customer’s demands, brainstorming, and afterwards, a detailed competitor analysis and a keywords research using Google Keywords Tools and other services. An SEO specialist analyses the volume of search (how frequently users search the terms in certain regions) and the complexity of ranking. For this purpose, the expert studies the competition and analyses the competitors’ content. Relevance is of the utmost importance. The search engine optimization specialist relies on the keywords that show the customers’ interest in your product or service and intention to take some action. The one develops a keywords strategy and defines which keywords are relevant to which pages of your website. After that, the keywords are sorted, clustered and the unnecessary words are excluded. This strategy serves as a basis for all future steps.
9Off-Page Website Optimization and Backlinks
Our Internet-marketing agency also deals with off-page optimization that includes work with keywords, metadata, blogs, social media, and link building Off-page optimization comprises all measures and factors that influence website ranking in external search. This type of optimization is usually done after the website pages are optimized. Our consultant uses the SEO analysis to learn about the number of website backlinks, their origin, and target. This information is compared with competitors’ data to see whether it is necessary to develop a strategy to build new links and possibly remove the old ones. The main emphasis here is put on so-called backlinks. Backlinks are the links to other websites which forward users to your web resource. The overall rule is that the more backlinks to your website are built, the better rating it has. Yet details matter a lot. Not only the number of backlinks make a difference, but also their quality.
Which pages are the backlinks added to (website type, Ahrefs or MozRank indicators, thematic closeness to the linked page, internal links number ratio)?
Are these links DoFollow or NoFollow (NoFollow links are not used by search systems to calculate website popularity, hence, they are less important)
How does the anchor text of the backlinks look like? (Links can include the text that informs users and search engines about the target website).
Link building should be always perceived as a process rather than a one-time action. Nevertheless, this doesn’t necessarily mean that optimization will be slow. All Lemarbet online marketing services are focused on bringing potential customers and developing your business. The effectiveness of our work is proven by SEO case studies.
10What Is the Essence of Search Engine Marketing?
Search engine marketing is a tactic used to get online presence and traffic in search engines such as Google by paid and free methods. It includes SEO and PPC. SEO traffic (organic) is free while PPC generated traffic is paid (even its name «Pay per click» indicates that). PPC gives you an opportunity to buy visits to your website instead of getting them organically.
11What is the Difference Between PPC Marketing and Other Marketing Areas?
PPC is a billing model used in online marketing, under which the service is paid per click (visiting of page). You pay only when a user really clicks on text ads, paid search or other ads. This model is particularly attractive to small companies. You can also use it with a limited marketing budget to promote yourself on popular portals, social media, and search systems. Lemarbet is a certified Google partner and a reliable SEO and PPC service provider that has supported its customers for over seven years. If you hire an SEO expert with real case studies, you will get an unprecedented support for your business. The professional will take care of search campaigns and online marketing in general. The work is always focused on the effectiveness of campaigns and consequent customers’ success. Thanks to the substantial experience of the SEO specialist, customers get reliable recommendations on PPC marketing. The campaigns are guaranteed to have the proper effect and actually reach the main target group. PPC strategies are adapted to customer’s needs and resources. All clients are supported during the continuous work, which ensures the quality and success of the project. Pay-per-click marketing should be efficiently and easily integrated into the overall concept, for example, into the content marketing strategy.
12Local SEO Services. Effective Marketing for Local Businesses
Anyone more closely connected with search optimization on the local level sooner or later starts to use the term «Local SEO». Local search engine optimization is now a valuable marketing tool due to the increasing number of potential customers who search online products on the local level. What are local SEO services, why are they becoming more important, and how can companies successfully use them? Local SEO belongs to online presence optimization for local searches and plays a vital role in overall search optimization. Local search requests may, on the one hand, include precise terms like «glasses New York». On the other hand, quite similar search results may be generated if a user enters general search terms, such as «optometrist» using an IP address or a registered Google profile.
13Why is Local SEO Becoming More Up-To-Date?
Buyers tend to use PC to browse online more rarely as the majority of them have smartphones and tablets. Hence, users search products and services on their mobile devices. According to the Google research, 88% of smartphone owners look for local information and 78% of them are active, which means that they will directly contact the company or buy on the website. This way, the online search merges with the purchase in a local store. This process is called RoPo Effect (Research Online, Purchase Online). Yet, companies should maintain the online presence to use such effect. Local SEO is a simple and effective way to attract new customers and keep the old ones, especially with the regard to the constantly changing behavior of search that is increasingly localized. Lemarbet offers effective SEO solutions for business in the USA: New York, Los Angeles, Atlanta, San Diego. Our ukranian outsourcing SEO company is the best option to create and promote your website. We have reasonable prices and a professional team. If you and your colleagues have no or insufficient knowledge of online marketing and its latest innovations, you’d better hurry to hire the SEO agency that works in this field and can show you impressive SEO case studies.
14Why are SEO Services Important in Ecommerce?
SEO for ecommerce will help to improve website visibility in search, promote a brand, grow sales, and, hence, minimize marketing expenses. The real successful SEO&PPC case studies by Lemarbet, which show how to create and promote ecommerce websites, indisputably prove the professionalism of our team. Check them at lemarbet and assure yourself that the cooperation with our agency is a comfortable and exciting journey.