After that, we started to collect information on competitors and based on this data developed a working strategy for the first 6 months.
First of all, we had to:
Also, we completed monthly monitoring and control tasks:
However, we needed to take more active measures to make the most out of our work. We had to analyze competitors, see what they were focusing on and how did they work with links and content. Having analyzed this, we got an important information and completed a list of actions that would allow us to surpass competitors. The data also helped us to form a working strategy based on categories optimization, or in other words, landing pages optimization through keywords selection (keywords research), SEO text creation and its placement on pages with the correct HTML-markup, and meta tag templates correction in accordance with the existing semantic kernel.
We also worked to increase external link mass. To make our actions as efficient as possible we started with the high-quality thematic links. For this purpose, we wrote informational articles with links and placed them on trusted websites, mainly the online mass media.
Such links are highly effective but shouldn’t be overused. The point is that a deliberately written article with too many links can seem suspicious to search engines.
Therefore, it is also necessary to incorporate links from various thematic websites, forums or blogs.
This basic work lasted for 6 months and helped to get first sales and greatly increase the traffic. Though, this was only the beginning of our cooperation.
On the next stage, we expanded the website structure using filters. This way we received a few more hundreds of landing pages to be optimized, which we are working on now.
Already during the first year of the cooperation, we aimed to increase the users’ confidence in the website and the conversion rate. We did additional work to improve the website, made it more convenient, defined the benefits of the store, wrote reviews about it, and started to create positive reviews of the products on a monthly basis.
As the result, we achieved one of the highest conversion rate, which reaches 4% , threshold during the period of maximum demand while usually, online store conversion doesn’t exceed 0.5-1%.
Already within the first year, our actions helped the client to meet all expenses and return the investments. Whereas during the last year of our cooperation, online store ROI reached 611.98%. Hence, the client’s income was 6 times higher than the cost of products and our services.
We’ve proved our professionalism to the client, so currently our cooperation continues for over 3 years.
Visitors per day from organic search
Online store ROI during the whole time of the cooperation
Online store ROI during the last 12 months
Total Store revenue
Store revenue during the last 12 months