15 Best Hotjar Alternatives & Competitors
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Plerdy – a website visitor analysis service
We had set a goal of making the most convenient and high-quality website that would meet all modern trends. For this purpose, we made a website redesign, putting the greatest emphasis exactly on user-friendliness. We took into account user behavior on the website, all the weak and strong points, as well as new trends in the field of web design. Moreover, we took into consideration all the requirements for a website claimed by search engines which is of no small importance.
In order to bring the project to realization, we conducted a marketing analysis, a full analysis of competitors, and a usability audit. Only after analyzing all these aspects thoroughly, we developed a strategy for further development. The first task was to create a TOR for performers, where the structures of all pages with the conversion path were specified. Then the layout was created with modern color schemes being used. All the fonts and sizes were selected in accordance with current trends. Thanks to the layout, the client could immediately see the final result and, if desired, make their own edits and comments.
Our goal was to create a modern design with bright accents that would attract the user’s attention to the main features and, accordingly, would help to increase the conversion rate. We have achieved this due to the use of innovative design solutions by making only the needed emphasis. The page turned out to be quite simple, but not boring at all.
In order to make studying the product information as convenient and clear as possible for the user, we created informative blocks and placed visual accents. Thanks to such a design, we highlighted all the advantages of the products and revealed their functionality. Like on the home page, the modern color scheme is used and the main blocks are highlighted as favorably as possible.
Keyvision
It is very important for a modern user to get as much useful information as possible and easily navigate the website. This is exactly what we were going for when making the redesign. So, we made the page informative and clear to the uttermost. All functions and sections that you can easily navigate through have been highlighted and clearly described for user convenience. Thanks to all this, the users can easily follow the links and perform conversion actions.
We created the most detailed and convenient cards with a description of each service plan, in which all the advantages, prices, and other important details are indicated. In addition, a summary table of functionality was created, in which the user can clearly see the difference between the offered packages. Therefore, we simplified the client’s choice, thus having increased the conversion rate.
