In email marketing, the very presentation of textual and graphical information plays a vital role. To attract a modern user and at least make them follow the link in the letter is a real challenge. So we created an appealing template and wrote the necessary textual information, which brought us quite numerous conversions from email addresses. Primitive mailout templates will just waste your money and time, as an email with unformatted text like “We have sales” and a low-quality picture, which may be distorted on different devices, will never lead to conversions.
The template should be catchy and adapted to different devices.
We set utm-tags for all links of the template, which allowed us to easily analyze the effectiveness of the mailout and later receive the data on sales volume achieved through this channel. After the end of the autumn-winter promotional offer, we analyzed the received information and summed up the project results: 45,793.60 UAH of income from email marketing and 161%+ ROI.
Visitors per day from mailout
Online store ROI
Online store revenue