20 Best Website Heatmap Tools

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User behavior analytics maps or heatmaps are online tools for marketers, usability and SEO specialists used to view and measure website user activity and track website performance. With a free or paid heatmap, you’ll get a chance to learn more about how people behave on the pages of your website or online store. This will help you optimize the website design to make it more effective and improve customer behavior based on the results of the analytics.

How Do Heatmaps Work?

Heatmap software collects the data on the patterns visitors use to interact with a web resource. Such tools instantly process the obtained information and reflect it in a color-coded form. For example, when a visitor views a particular element on the page, heatmap software records this. The more attention of visitors the element gets, the “hotter” it becomes. Heatmap tools use cold colors (green and blue) for website areas with minimum activity and warm colors (orange and red)  for very popular elements.

There are 4 types of heatmap software used for website analytics:

  1. Click map tool. The tool shows all elements and areas on website pages where users click and the number of interactions on every element during the selected period. Use this software on your website to analyze the preferences of your visitors, detect the unclickable elements which get user interactions, and identify buttons that are left unnoticed (nobody selects them).
  2. Scroll map tool. The tool shows the correlation between the size of a website page and the number of users that viewed it (in percentage). To put it more simply, you can view the scroll depth of the page or how far visitors scroll it. This information is helpful to see whether the visitors find your content interesting and what makes them jump off. Thanks to such a tool, you can make your design more friendly and increase conversions.
  3. Click sequence mapping software. This tool reflects the path visitors choose when they browse a page. You can see in which order a specific element was selected. This information is very useful to optimize the conversion path and make a website more convenient for users. If you complement the tool with a mouse hover map, you will get everything you need to know about user behavior. It’s a much more convenient analytics approach than video recordings.
  4. Mouse hover map. This analytics software shows the place website visitors hovered with their cursor. For example, when a user positions their mouse in a specific spot, this spot will show heavy traffic. The only problem is that the information provided by this tool isn’t always accurate. The software cannot guarantee that the visitor was actually reading the text or checking the picture located in the highlighted area. Maybe, the person just stopped the cursor there to go make a sandwich.
  5. Session recording tool. The tool records the behavior of all website users to show their motions and interactions.

Each type of heatmap software will help you tune up your website or online store, learn more about your users, and increase revenue.

It is also worth mentioning a screen recorder as one of the analytics tools that used to be very popular. This tool records videos of user behavior for UX analytics. Sometimes this software is considered an inevitable component of any heatmap and sometimes they are even confused with each other.

Such videos allow you to see a website with the eyes of its visitors. This software records when people move a mouse, open pages, etc.

Despite its popularity, this tool isn’t suitable for usability audits. The thing is that a site with high traffic can have thousands of sessions per day. Each of them lasts from a few seconds to several hours (especially if someone has forgotten to close the tab). Hence, it’s impossible to analyze a whole mass of data using the videos generated by the recording tool.

Just consider that to view videos of one thousand 1-2 minute sessions, you will need around 25 hours! Such a method of analytics definitely doesn’t pay off.

Despite this, our overview takes into account the availability of user behavior recording among other heatmap features.

Why Do You Need a Heatmap Tool?

Heatmapping tools, scroll maps, and other similar software provide detailed information on web resources. This analytics is a good basis to make positive changes on your website and increase income. For instance, heatmap tools can show:

  1. Low conversion rate and its reasons. A heatmap tool helps you to perform user behavior analysis and change website content or design accordingly.
  2. Design flaws and unnoticed errors. It’s hard to define whether a website is convenient for customers without heatmapping software. Only experiments and heatmap stats will give you a comprehensive reply.
  3. Content quality. Using a scroll map tool, you can see how deep  visitors view your content and whether they find your offers interesting and relevant.
  4. The right place to locate interlinking and current offers. Heatmapping software allows you to understand how visitors navigate your website and what areas attract them most. Thanks to such tools, you can pick the best location for your offers.
  5. Things that confuse users. Heatmapping software reflects the areas where users are puzzled and don’t know what to do. For example, a heatmap can show that a list is too long or there are too many calls-to-action.
  6. The effectiveness of pop-ups. Many companies don’t use pop-ups only because they consider them useless (even though they have never tried pop-ups). With heatmap software, you can find out whether pop-ups are really helpful.
  7. Calls-to-action and their location. Note that by using a strong call-to-action in a noticeable or favorable place you can make users react to it. Heatmapping software is the best tool to define the optimum location.
  8. Dynamic elements and their visibility. Use heatmap tools to analyze how users interact with the dynamic elements and, generally, define whether they are helpful to your visitors.
  9. Preferences of your audience. All heatmapping tools provide analytics of user behavior. Use it to see what your current and potential customers want. This way, you will be able to convert them much quicker.
  10. Places to use important design elements. Scroll map tools can tell when users stop scrolling to focus on the content or specific sections. These are the best spots to insert critical design elements.

20 Popular Heatmap Tools

This article includes information about 20 popular heatmap tools. We got a chance to use some of these heatmaps (those that offer free test registration).

Performing website usability audits, the experts of our agency usually use 2 main tools:

  1. Heatmap tool – The statistics on user interactions with different areas and elements of a website.
  2. Scroll map tool – The statistics on how far users scroll a web page.

Let’s check the most popular heatmap tools:

1. Plerdy

Plerdy 05

Plerdy is a convenient and multifunctional CRO platformSEO tool for monitoring website traffic and user behavior. One software product offers three analytics tools marketers can use to improve website conversion rates. The first tool is a heatmap, the second one is a smart form builder (such software can be used to create dynamic popups without programming expertise), and the third service is SEO alerts that inform user about any relevant website changes.

Plerdy starts collecting data once you install the script of the tool. To view the results, just open the sidebar of the tool on your site (Ctrl+Alt+H). All the information is shown online right on the pages of your web resource.

Another point of convenience is that you don’t need to return to the main dashboard to switch between website pages – the statistics of the necessary page opens automatically.

Plerdy 03

The tool segments all the interactions by device and traffic channel. If you need to track a separate element, you can add separate tags.

A very useful point about this tool: The script of Plerdy heatmap takes into account clicks on all interactive elements (popup windows, menus, etc.):

Plerdy 04

Thanks to its native data collection algorithm, Plerdy heatmap software ensures 99% accuracy. Another advantage you can get using Plerdy heatmap is that all stats are displayed on a live website in real-time. Thus, you can view the information collected on different pages and see how users are interacting with your website right now.

Plerdy 02

In addition to the heatmap, Plerdy software for SEO and analytics also includes the following tools:

  1. Hot items. The heatmapping tool segments and displays the most popular website elements. These are the items with the highest CTR.
  2. Page scroll depth. With Plerdy heatmap, you can view the scroll depth of any website page. This way, the tool helps you place useful information targeted at visitors in the most viewable areas.Plerdy 01
  3. Clicks and click sequences. You should know what your website visitors first respond to and, consequently, click. Plerdy’s software reflects the sequence of steps completed by users. This information can be used to perfect your website and guide the visitors in the right direction.
  4. Events related to one element. This tool allows you to view the actions related to a single selected element. For example, the number of interactions or hovers on a button.

Plerdy heatmap doesn’t have a tool for screen recording.

Pros of Plerdy heatmap software:

  • 99% accuracy
  • The tool displays data in real time
  • Available segmentation of users by traffic channel
  • The software collects stats on dynamic objects
  • Individual tags for tracking
  • Opportunity to view the scroll depth of a page
  • The tool presents the statistics in tabular form

Cons of Plerdy heatmap tool:

  • Information from the dashboard cannot be exported

Storage: from 3 to 6 months

Software localization: Russian, Ukrainian, and English

Pricing: 3 packages: $29/month – 10,000 pageviews/day, $59 – 25,000 pageviews/day, and $99 – 50,000 pageviews/day

Free version: The tool provides a free version but with certain limitations: 2,000 pageviews/day, 3 pages maximum, 3-month Storage, and the results can only be viewed on the desktop version

2. CrazyEgg

top heatmap 7

To register on CrazyEgg’s site, users are required to enter their credit card number. This probably helps to filter out people who are unlikely to continue using the heatmapping tool. On the other hand, a potential customer has no chance to use a free version and check how this software works. Those who are not ready to provide their credit card number can check video presentations of the heatmap software or request a heatmap demo.

Important: If you provide a credit card with a zero balance, you won’t be able to complete the registration for this heatmap tool. If the minimum amount is available, the first 30 days will be free. Yet after the first free month, the payment will be withdrawn automatically.

We were quite surprised to find out that CrazyEgg heatmap doesn’t have online support (by the way, users have repeatedly complained about this in their software reviews). An email is the only way to contact the team of the heatmap.

The main tools included in CrazyEgg heatmap are very easy-to-use. The features are clear and helpful. Nevertheless, all the statistics is presented in screenshots, so you cannot work with a live site.

CrazyEgg is a traditional heatmap tool. The color of heatmap areas corresponds to the number of interactions. A scroll map shows the scroll depth of a page.

CrazyEgg heatmap tool doesn’t record clicks on dynamic objects (like popups).

CrazyEgg has a special feature. It’s Confetti filter that segments heatmaps by color to mark the channels users come from. It’s useful if you are developing multiple traffic channels simultaneously.

CrazyEgg heatmap tool doesn’t offer screen recording.

While testing this heatmapping software on a responsive website version, we noticed that interactions are displayed with a slight distortion. It’s likely that CrazyEgg doesn’t take into account the difference between standard and responsive layouts. Hence, heatmap analytics may have considerable measurement errors.

CrazyEgg heatmap integrates with the following business systems and apps:

  • Optimizely
  • UserTesting
  • Boast
  • AdStage
  • Dream Host

So if you use any of these tools, you can easily collect all website details, including heatmap analytics, in one place.

Pros of CrazyEgg heatmap tool:

  • Сonfetti: Convenient user segmentation by traffic channel

Cons of CrazyEgg heatmap software:

  • Complicated registration procedure
  • The heatmap tool displays statistics in screenshots
  • Statistics on dynamic objects aren’t collected
  • Information on responsive sites isn’t properly displayed

Storage: from 3 months to 2 years (depending on the chosen package)

Software localization: English

Pricing of CrazyEgg heatmap: You pay for recorded site visits. There are 5 packages: $29 – 30,000 visits, $49 – 75,000 visits, $99 – 150,000 visits, 249 – 500,000 visits, and unlimited

Free version: Not available

3. Sessioncam

Sessioncam

Sessioncam is a neat and functional heatmap analytics tool created by a British team.

This heatmapping tool comprises a click heatmap, a scroll map, and a screen recording feature to view how users behave on pages.

Judging by descriptions and reviews, Sessioncam has an additional feature called attention map feature. It marks page areas which get the most of users’ attention. The developers claim that it allows you to detect the most favorable places to put calls-to-action or other important information.

Unfortunately, we didn’t manage to evaluate all the advantages and disadvantages of this tool. It doesn’t offer a free test version and asks for personal details. Also, you cannot register here without a phone number. The hidden price means that the cost is defined individually after you communicate with a manager.

Storage in the heatmap tool:

Software localization: English

Pricing of Sessioncam heatmap: Price is hidden

Free version of the heatmap: No

4. HotJar

HotJar

HotJar heatmap is a platform for website analytics that gives a better understanding of user behavior and helps to improve user experience. Hotjar heatmapping software cannot substitute Google Analytics.

When you buy the access to HotJar, you can work with several tools simultaneously: a click heatmap, a scroll map, screen recordings, a sales funnel analytics tool, etc.

Similarly to other heatmapping tools, the heatmap highlights clickable elements using a color scale. When you hover over a color, you see a percentage that shows the views of the chosen area compared to the general number of pageviews.

The scroll map relies on the same principle: the parts that are viewed more frequently have hot colors and the least viewed are cold.

Sales funnel analytics is one of the special features of this tool. It allows analyzing the actions of users from the moment they visit a site up to the completion of payment.

Besides, with HotJar heatmap, you can complement your site with a widget. Ask users to leave feedback or address the visitors who stay on a certain page for too long.

Unfortunately, HotJar heatmap doesn’t count interactions with dynamic objects, even though today many sites use them to attract visitors’ attention.

In Hotjar, we didn’t come across segmentation by traffic channel. Also, you won’t be able to set personal tags to track special uses paths.

Hotjar integrates with:

  • Hubspot
  • Segment
  • Omniconvert
  • Optimizely

Thus, in case you use any of these services, you can automatically transfer all heatmap details to this tool.

Pros of HotJar heatmap tool:

  • This analytics software has many interesting charts
  • Convenient format of statistics on a live site
  • The heatmapping tool is easy to use
  • The price is great (taking into account that one service comprises many different tools)

Cons of HotJar heatmap analytics tool:

  • Statistics on dynamic objects aren’t collected
  • No segmentation by traffic channel

Storage: from 3 months to 1 year

Localization: English interface (It offers 40 languages, but they are only available for built-in tools, such as the feedback widget)

Pricing of HotJar heatmap tool: The prices are indicated in euros. Personal usage costs €29 for 10,000 pageviews/day. The heatmapping tool has a separate calculator for businesses (from €89 for 20,000 pageviews/day to €989 for 800,000 pageviews/day). The price for agencies that use this tool for customers’ audits is discussed on an individual basis

Free version: Available

5. Inspectlet

Inspectlet

Inspectlet website heatmap is primarily a tool for screen recording you can use to check user behavior. Click and scroll maps are secondary here. However, we included Inspectlet in our overview, since it’s one of the few tools that record dynamic pages.

The tool has filters to sort user behavior by device type, which are very convenient. You will definitely appreciate this feature.

The heatmap is created and continuously updated once you install the script.

Yet during the testing, we found out that the interactions with the menu are displayed even after you close it:

Inspectlet

Another flaw is related to the display of smartphone reports. It may be difficult to understand which elements users interacted with:

Inspectlet - баг

Some of the additional features (such as data download) are only available to customers with premium access.

Pros of the website analytics tool:

  • User segmentation by device type
  • Data is collected immediately after the script is installed

Cons of the website analytics tool:

  • Information on dynamic objects is displayed with discrepancies
  • Interactions made on smartphones are displayed with discrepancies

Storage: from 1 to 12 months

Software localization: English

Pricing: There are 5 packages: for $39 you can collect 50,000 pageviews, for $79 –250,000, for $149 – 500,000, for $299 – 1,250,000, and for $499 – 2,250,000

Free version: Available

6. Clicktale

Clicktale

The main target audience of ClickTale are marketers of large online marketplaces.

This heatmapping tool is positioned as a platform for studying the behavior of different segments of customers. It comprises a heatmap, a scroll map, a screen recording feature, and sales funnel tracking.

The developers claim that the movements of a mouse reflect the way visitors look at the website page. Thus, the recorded behavioral patterns allow you to understand whether users were initially interested in purchase and if they were left satisfied with the visit.

Hidden prices and the absence of a free test registration are considerable drawbacks of this service.

Storage feature:

Software localization: English

Pricing: The prices of the heatmapping tool are hidden. You can get them only after you send a personal application. Some users write that the cheapest package starts from $99.

Free version: Not available

7. Seevolution

seevolution

Seevolution heatmap for website analytics is an American service with a standard set of tools: a heatmap, a scroll map, and screen recording.

Its creators state that this heatmapping software can be used to analyze website forms and fields, set goals for a new project based on clicks, and collect information about the location of website visitors.

Unfortunately, we were denied registration. We got an email with a recommendation to use the heatmapping tools of several other competitors.

Storage: from 1 to 6 months

Software localization: English

Pricing of Seevolution heatmap tool: You can record 25,000 visits for $9, 100,000 visits – for $49, and 450,000 visits – for $99

Free version: Not available

8. LuckyOrange

LuckyOraange

LuckyOrange website heatmap takes a special place among the best multifunctional tools. In addition to a heatmap, screen recording, a scroll map, analytics of forms, and a location filter (traffic segmentation by country), this service also offers a chat (so you could talk to your customers), and a survey form.

LuckyOrange heatmap tool does more than making a snapshot of a webpage, like many other services. It creates an interactive layer for viewing data. This is one of the few tools that take into account the interactive (dynamic) content of an interface. With LuckyOrange, it’s easy to collect clicks on menus, folders, and other drop-downs.

top heatmap 5

Among all the available features, Luckyorange’s chat particularly stands out. The opportunity to assume what your customers need and provide them with customized answers is just great. In the end, it’s always pleasant to treat your customers with a personal approach.

Pros of LuckyOrange heatmapping tool:

  • The heatmap has a location-based tracking feature
  • Metrics for click analysis
  • The software records stats on interactive elements (menus, banners, etc)

Cons of LuckyOrange heatmapping tool:

  • The heatmap needs a lot of time to process interaction completed on mobile devices
  • It doesn’t track links and buttons opened in another tab of a browser
  • The heatmapping tool offers only partial localization (some elements are in English only)
  • No mobile app, so you won’t be able to view the heatmap statistics on a smartphone

Storage: 1 month

Software localization: English

Pricing of LuckyOrange heatmap: There are 4 main packages with different limits of pageviews: $10 – 25,000, $20 – 60,000, $50 – 200,000, $100 – 500,000 pageviews

Free version: No free version, but you can ask for a demo version to check the features of the website heatmap

9. Heatmap.me

Heatmap.me

Heatmap.me is a simple heatmap with no extra features. Unlike many other tools, it doesn’t offer a scroll map or screen recording.

It takes just a few easy steps to install the script of the website heatmap. The tool starts collecting data immediately after you activate it.

You can view all the collected information in an online mode. Results are provided in a separate menu window or when you hover over the necessary element:

Heatmap.me - результат

To make the heatmap results more convenient to view, all clicks are divided into 2 groups: active elements (buttons, fields, banners) and “empty” zone (text or space between fields)

This heatmapping tool allows you to collect statistics on dynamic elements (menus, forms. sliders, etc.).

We were surprised to find out that after the script installation, interactions were only collected on the page with the embedded code. To activate each page, it’s necessary to separately set a click recording feature for it. And although this can be done from Hetmap.me dashboard, such an approach is too time-consuming. If you have a landing or a business card site, it may seem like there is no problem. Yet in case your site is an online store with hundreds or thousands of pages, script installation will be extremely complicated.

Pros of the heatmap:

  • The heatmapping tool displays clicks exactly where users made them
  • It tracks dynamic objects
  • The heatmap allows exporting information in a spreadsheet (CSV)

Cons of the heatmap:

  • You need to activate each page separately
  • The data on different pages can’t be compared (There is no heatmap dashboard offering the analytics of all interactions. The clickability of elements can only be compared within one page)
  • After you stop recording interactions, all the collected statistics is deleted
  • No segmentation by traffic type to single out the clicks made on a responsive website version
  • Stats on the elements of responsive website versions aren’t shown (for example, interactions with a burger button)

Storage: from 6 months to 2 years

Software localization: English

Pricing of the website heatmap offered by Hetmap.me: Depends on the chosen package and features. For up to 100 million pageviews you will pay $100/month. For up to 1 billion pageviews – $200

Free version: Available

10. Mouseflow

Mouseflow

It’s an SEO and analytic service founded by a Danish entrepreneur.

Mouseflow comprises the following main features: click heatmap (with the segmentation of visitors by language, operating system, screen size, location, etc.), a scroll map, a map of mouse movement, a map of attention, screen recordings, and analytics of page forms and sales funnel.

You can also integrate Momouseflow heatmap with a chat to communicate with your visitors.

Mouseflow is mainly for screen recording and manual analytics. The click heatmap is just an addition to see what each visitor clicks on.

One of the key advantages of this tool is the form analytics feature, which can help you to see and understand why website users abandon their forms.

The main features of Mouseflow are very similar to HotJar’s: heatmaps, forms, sequences, and session replays. Also, you can integrate Mouseflow with such platforms as Joomla, Shopify, WordPress, Google Analytics, Hubspot, and many other tools.

Despite the broad functionality of this multi-tool, it doesn’t record clicks on dynamic objects. Also, while viewing the results on mobile devices, you cannot open the menu in which the data was collected:

Mouseflow проблема з мобільними пристроями

Pros of Mouseflow heatmap for website analytics:

  • You can share the results of the heatmap with other users

Cons of Mouseflow heatmap for website analytics:

  • Clicks on dynamic objects aren’t recorded
  • Statistic on mobile devices is displayed with discrepancies
  • Clicks are shown on a screenshot

Storage: From 3 to 12 months

Software localization: English

Pricing: There are 3 packages: €29 – 10,000 pageviews, €99 – 50,000 pageviews, €399 – 500,000 pageviews

Free version: Available

11. Fullstory

Fullstory

It’s an American tool for website analytics that records user behavior. This isn’t a heatmap, even though it collects information about all website clicks. This tool also doesn’t have a scroll map (Actually, in such format it’s useless).

The tool starts recording user behavior right after you install the script. All data is aggregated in a personal dashboard.

Fullstory - особистий кабінет

Every video is created based on a user’s IP. In reports, you can view the actions of every user, their device type (smartphone or computer), and browser. The IP is also used to define the location of a visitor.

The actions featured in videos are additionally grouped by type (click, following a link, data entry). If needed, you can view each step separately.

Fullstory - покроковий розбір

The reports include ratings of the most active visitors as well as the rates of average daily activity, session duration, the time of active interactions with a site, etc.

Additionally, there are ratings of the most popular pages and elements.

Unfortunately, the windows are quite inconvenient as they are placed in the checkerboard order:

Fullstory - приклад розсташування

Generally, the technical solution to record all user sessions linking them to IP addresses is really interesting. This way, when during a day a user repeatedly visits the site from the same device and IP, all the sessions will be added to one video.

Among the special features of this tool is the detection of “irritated” visitors (the ones who click certain elements too often) and reports on “dead” clicks (clicks with no sense and purpose).

Fullstory integrates with other popular services (Google Analytics, HipChat, Jira, Slack, Trello), which considerably expand its features.

Pros:

  • All information is available online, but reports can be downloaded only the next day
  • The website analytics tool segments visitors by device type, browser, location
  • The data on smartphones is displayed based on the device size (the size of a screen is also indicated)

Cons:

  • The interface of reports (all information is displayed in the checkerboard order)
  • Collected analytics can be downloaded only in JSON format
  • You cannot work with all collected records at once. So if during one day you collect several thousands of sessions, you just won’t be able to analyze them

Storage: 1 month

Software localization: English

Pricing: $199 for 25,000 views of website pages

Free version: Available

12. Ptengine

Ptengine

Ptengine heatmap is a project with Japanese roots. Testing it for the first time, we even came across some messages in Japanese.

According to the description on the main page, this service includes a heatmap, a scroll map, and sales funnel analytics.

There are numerous filters for map analysis, which simplify the work with this service. The navigation of the dashboard resembles some components of Google Analytics.

Just after the registration, you go to the dashboard with aggregated information about traffic sources, types of devices, operating systems and location of visitors:

Ptengine - особистий кабінет

A considerable part of information partially or fully duplicates data from analytics offered by Google.

Unfortunately, during the testing, this service seriously froze several times. Some interactions weren’t recorded at all. The probable reason for these flaws is that we used a test version provided only to demonstrate the primary features.

Pros of the click heatmap:

  • You can individually set how to collect clicks on a site and choose the necessary pages
  • User behavior on a site can be viewed in an online mode

Cons of the click heatmap:

  • Clicks are displayed in screenshots but not on a “live” site
  • Data is updated with a delay
  • No data segmentation by device type
  • In some steps, the dashboard froze when we were downloading data
  • Inaccurate click collection (a part of data wasn’t taken into account).

Storage feature: No information available

Software localization: 7 languages (including English)

Pricing: Provided after sending a quote

Free version: Available

13. Smartlook

Smartlook

The heatmap tool offered on Smartlook’s website is a Czech project that is gradually gaining popularity in Eastern Europe (Slovakia, Poland, Hungary).

The primary feature of this tool is screen recording. You can use it to check user behavior on a site. It has a sharable heatmap, but a scroll map is missing.

Smartlook doesn’t collect statistics on dynamic elements.

During the first test, we periodically experienced the following errors:

Smartlook - помилки

Again, we assume that such issues arise only in a free version.

Pros:

  • Integration with other tools

Cons:

  • No scroll map
  • Data on interactive elements isn’t collected
  • Errors while viewing data

Storage: from 3 days to 12 months

Software localization: 10 European languages (including English)

Pricing: There is a starter €19 package if you plan to have around 5,000 visits to your web page. In this case, the data is only stored for a month and you pay for the whole year in advance. If you pay monthly, this plan costs €24/month. The most expensive tariff costs €3,785/month if paid annually (paid monthly – €4,732/month). It allows you to have 2,000,000 visits and store the data for 1 year

Free version: Available

14. Monkeytracker

Monkeytracker

Monkeytracker is another Czech heatmap. Unlike the previous one, it’s a SaaS solution with both a heatmap and a scroll map (which, by the way, also take into account the peculiarities of mobile layouts).

Yet Monkeytracker doesn’t offer screen recording.

When we started the testing and installed the script, it took 8 hours till it started collecting data.

Moreover, right during the testing, we had different glitches:

Monkeytracker - помилки

Another disadvantage of this map we discovered is that data is updated only once a day.

Pros of Monkeytracker heatmap:

  • The pricing of paid packages

Cons of Monkeytracker heatmap:

  • Data isn’t collected right after the script installation
  • The heatmap is created once a day
  • Errors during the testing

Storage: from 1 to 12 months

Software localization: English and Czech

Pricing of Monkeytracker heatmap: 3 paid packages (based on the number of recorded clicks): $9.9 – 250,000 interactions, $19.9 – 1,000,000 interactions, $49.9 – 10,000,000 interactions. You can get a discount if you pay for 3 months in advance

Free version: Available (no support of sites with HTTPS protocol, the overall number of recorded interactions – 30,000, Storage – 1 month)

15. Feng-Gui

Feng-Gui

This is an Israeli project that doesn’t show actual clicks but predicts the most clickable areas for each web page. Its developers state that an algorithm calculates clickability in 2 ways: based on the link to a page and the uploaded screenshot of a site.

It doesn’t only define the most clickable areas but also provides different reports: eye-tracking (how users’ focus moves from one element to another), the distribution of attention among separate elements of the site, the evaluation of a color scheme, etc.

Frankly speaking, this is a rather strange approach, as it isn’t clear what criteria are used to assess a CTR. The measurement error is also unknown.

It also worth noting that this solution doesn’t take into account mobile versions of websites.

Pros:

  • A great variety of reports

Cons:

  • It is unclear how the algorithm calculates the clickability of elements
  • No analysis of mobile versions

Storage: from 3 to 6 months

Software localization: English

Pricing: The price is based on the number of reports. There are 3 main packages: Basic $99 (1 month), Professional $67 (3 months), Business (from $199 to $399 per month)

Free version: Not available

16. Simpleheatmaps

Simpleheatmaps

SimpleHeatmaps includes simple maps of clicks and scrolls (as you can guess from its name). Sometimes, even too simple. There are several standard forms of reports (for example, segmentation by device type or period). There is no screen recording in SimpleHeatmaps. As a bonus, they offer a map of attention.

Generally, this service is pretty good. Perhaps, the main disadvantage is its low speed – during the testing, the tool worked slower than its competitors.

Pros:

  • A simple and convenient interface

Cons:

  • It’s slow

Storage: from 1 to 3 months

Software localization: English

Pricing: 3 main packages (again, based on the number of visits):

  • If you pay monthly, $19 – 100,000 visits, $49 –1 m visits, $99 – 25 m visits
  • When you pay annually –  $15,83/month (100,000 visits) $40,83/month (1 m visits), $82,50/month (25 m visits)

Free version: Not available

17. Zoho PageSense

heatmap 013

Zoho PageSense is an analytics tool for conversion rate optimization designed for marketers and website owners. It shows how visitors interact with a website, what attracts their attention, or distracts them. This product comprises five main features: a heatmap, a scrollmap, an attention map, report segmentation, and cross-platform tracking. Their slogan “Follow your visitors’ footsteps” perfectly reflects the main purpose of the software.

Pros:

  • The heatmapping tool supports numerous integrations, including Google Analytics, Google Ads, and more
  • Reports can be segmented by specific set of visitors
  • A/B testing
  • Convenient and intuitive dashboard

Cons:

  • Poor customer support

Storage: up to 3 months

Software localization: English

Pricing: There are 3 plans billed annually in euros. The price of each plan is additionally customized based on the number of visitors. The standard plan (10,000 visitors and 3 projects) starts from €17/month, the professional (50,000 visitors and 5 projects) – from €79, and the enterprise (500,000 visitors and 25 projects) – from €419

Free version: Available (30-day trial)

18. Contentsquare

heatmap 012

The best thing about this analytics tool is its AI-powered features, such as zone-heatmaps. It automatically performs website mapping to show all the relevant data. No need to add separate tags. Besides, instead of a click rate, the analytics heatmap shows the attractiveness rate. This indicator combines interactions with the exposure rate to better reflect how users perceive your website. Contentsquare also displays revenue per click, which shows how much every element contributes to your income in percentage. Many users complain that some features are still not available, but the heatmap’s team actively works on launching them.

Pros:

  • Auto-zoning feature automatically defines separate page elements, so you won’t need to place tags
  • The analytics tool provides 24/7 live support
  • Easy setup process

Cons:

  • Some features of the heatmap lack ease-of-use and clarity
  • You may have difficulties comparing different types of devices

Storage: up to 3 months

Software localization: English, French, German, Portuguese, Spanish

Pricing: Not available without a subscription

Free version: Available. You can request a demo if you provide some contact details

19. Capturly

heatmap 01

Capturly is mainly designed to perform analytics of user conversion and retention. It offers several types of heatmaps (click, scroll, ad segment), session replay, analytics of events and conversions. Although this heatmap tool is pretty young, it has already attracted many users with an unlimited number of sessions in any plan.

Pros:

  • Extensive functionality for web analytics
  • Unlimited sessions and users in any plan
  • Intuitive UI
  • Fast and responsive customer support

Cons:

  • You cannot choose which pages to record
  • Data isn’t stored if you downgrade to a free plan

Storage: from 1 to 12 months

Software localization: English

Pricing: There are 4 plans the features of which range depending on the price: Free ($0), Lite ($29/month), Growth ($79), and Plus ($299). The paid options open access to longer storage, more recorded sessions, advanced masking, email targeting, and dedicated support.

Free version: Available. This analytics tool provides a free version with unlimited pageviews and users. No time limitations.

20. Clicky

heatmap 014

The last one is our selection of best heatmaps is a tool for real-time traffic monitoring. It provides a heatmap that can also be opened from a widget on your website. As a result, you will be able to view analytics without leaving the web resource. Clicky is supported on all popular devices, including Windows, Linux, Android, iPhone/iPad, Mac. Unfortunately, all its best features are spoiled with an outdated interface.

Pros:

  • Clear and helpful functionality
  • Statistics is provided in real-time
  • Easy implementation
  • Heatmap collects data on every page separately

Cons:

  • Inconvenient interface with an outdated design
  • Slow data retrieving
  • Sometimes stats aren’t 100% accurate

Storage: from 6 to 18 months

Software localization: English

Pricing: There are 5 plans, including a free subscription. The cheapest starts at $9.99/per month and the most expensive will cost you $19.99. There is also a custom plan with advanced features, the price of which is discussed individually.

Free version: Available (30-day subscription)

Concluding Remarks

The research helped us to find out that:

  1. Complex multi-tools are suitable for large-scale projects (online stores, information portals, etc.), whereas professional heatmaps are great for small and medium companies.
  2. Choosing a heatmap, one should take into account both its advantages and disadvantages. Although the flaws will be eliminated shortly (at least the developers claim so), you will need to work with what you have. So before you opt for one of the heatmaps, test it. Try working with suitable options and check their features. This will help you to compare several tools and make the right choice.

Heatmap software is a crucial tool for growing conversion, so make sure to pick it carefully.

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  1. Avatar Ірина says:

    Спасибо за статью. Благодаря ей смогла выбрать правильный сервис. Тестировала 3 сервисы: HotJar, CrazyEgg, Plerdy. Однако, на данный момент использую только Plerdy

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