During the first month, we did a one-time setup of the online store and a competitive analysis. Based on their results, a clear strategy of website development was formed. During the following months, we optimized the most prioritized website categories and built external links adhering to the established strategy.
The set of monthly promotional activities included:
Promotional activities were distributed among 8 categories optimized on a monthly basis (we did 8 keywords researches, wrote content, and fully optimized target pages based on main search queries).
Having analyzed the categories with priority optimization we made some corrections to their list. For the maximum possible effectiveness, we chose the categories that, according to our preliminary estimations, could give the best conversion rate. The customer approved this list of categories for search optimization and, as the result, the store greatly increased shopping cart sales already during the first months of the cooperation.
In addition to that, every month we bought external links and placed articles with links to the customer’s website. After the second month of the cooperation, we adjusted the strategy of link building as the competitors of our customer were surprisingly active.
Due to the correctly developed strategy of link building and the optimization of categories, the project reached over 100% ROI already during the third month of the cooperation.
The main indicators after 4 months:
Visitors per day from organic search
Online store ROI
The main indicators after 4 months (without test purchases)