CASE STUDIES OF E-COMMERCE WEBSITES OPTIMIZATION
What do we mean by the website optimization of an online store? SEO case study is not only a series of action to promote the resource but it is an example of designing the strategy, flexible thinking and a huge amount of interesting ideas through implementation of which you get a long-awaited effect. By introducing yourself to our case studies and real-world examples you will get an opportunity to assess the professional level of our work and find new and useful ideas for your own business. All white SEO case studies (as well as the case of Google Adwords context ad) on website optimization have significant differences and unique approaches, but they also have common trivial characteristics. These are well-thought-out optimization, enhancing the website rate by links and visitor rate recording. It is practically impossible to change something in this scheme. In white SEO you can only come up with the impressive and long term result through repetitive and meticulous work. Search of life hacks and original inventions belongs to the past. Systematic and tedious work on site produces much more effective results. In this chapter we collected successful marketing and e-commerce search engine optimization case studies from different areas – household and heating equipment, electronics and sports goods, brand clothes, fireplaces, furniture products, seedlings and seeds, decor and lighting, office supplies, sanitary ware and so on. For illustrative examples we will take the case study of online shop which was being optimized from the outset, marketing case of already existing website with a low effectiveness and seo case study of the online store that is high ranked but moved into recession.
1.CASE STUDY OF WOMEN’S CLOTHES ONLINE SHOP OPTIMIZATION IN 8 MONTHS FROM SCRATCH
Effective start-up of a website is impossible without technical preparation analysis, SEO-audit and correcting of errors. While technical preparation took the first month, ceaseless optimization and huge amount of links were done during the following half a year. One more month was needed to get the effect from last posted links and optimized goods categories. Dynamics of visitor rates increase showed good results during first 3 months. We placed a bet on maximum effective links without taking risks. Until the end of the 8th month at costs of 1,422 $ for optimization cash turnover was 9,799 $.
2.CASE STUDY OF FURNITURE AND DÉCOR INTERNET SHOP OPTIMIZATION
Initial visitor rate of the website was around 6000 visitors per month. Analysis revealed the number of issues that hindered effective shop promotion. Together with a client a detailed plan of action and strategies was drawn up. After 2 months the project saw a significant increase in visitor rate due to technical optimization and re-indexing of a website. 6000 visitors turned into 9000 visitors. Then a client gave his assent to monthly categories optimization and increase of backlinks. During 9 months visitor rate grew up to 20 000 per month and gross profit became 9,260 $. At the same time the shopping cart cash turnover became 30,867 $ (only organic search).
3.CASE STUDY OF WOMEN’S CLOTHES ONLINE SHOP OPTIMIZATION IN 8 MONTHS FROM SCRATCH
In order to increase a turnover of a successful resource for all the keywords to occupy the best positions in search engines we had to conduct a detailed analysis to find flaws in promotion strategy. It resulted in three consistent decisions and the production process plan was made. It combined static filters optimization, additional steps to create static pages and increasing the links number to low frequency requests. The result of specialists work went beyond the expectations of a commissioner – visitor rate (organic search) increased by 60 % what is 10 % more than it was initially planned.
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